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| MARKETING TOPICS |
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FEATURED WHITE PAPERS & RESOURCES |
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| Beyond Email Attachments and FTP: A New Approach to Secure, Cost-Effective File Delivery |
 In this FactPoint study, discover why companies are increasingly adopting managed file transfer to send large and important files. Learn key factors driving the migration away from e-mail and FTP; the top 8 features to look for; and tough questions to help you choose a solution. Also, find out how to maximize privacy, security, speed, and ease of use. Find out why countless companies are making the move—download your copy now. |
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| Create Relevant Campaigns Using Behavioral Analytics |
 As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing. |
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| Creating a Multi-Channel Strategy: Increase Your Email Performance by Integrating Other Channels |
| Improving your performance of email marketing often involves incorporating other online and offline marketing strategies to achieve overall success. As customers become more savvy shoppers, so does the need for companies to communicate in a personalized, relevant and coordinated manner. The most successful campaigns target your customers across multiple channels while following the customer throughout the customer management life cycle. |
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SPECIAL REPORT |
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Designing Websites for Multivariate Testing: Top 3 Tips to Ensure Your Success
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If you are like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. Download this white paper to find out how you can evaluate the effectiveness of your web site using these 3 tips. |
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BROWSE POPULAR CATEGORIES |
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| Search Engines
| | Vertical Search,
Local Search,
Internal Search,
Mobile Search,
more... | | Search Marketing
| | Keyword Research Tools,
Bid Management,
Search Engine Optimization,
Pay Per Click Marketing,
more... | | Ad Networks
| | Behavioral Ad Networks,
CPM Ad Networks,
PPC Ad Networks,
Rich Media,
more... | | Ad Serving
| | Rich Media,
Graphical/CPM,
Banner Advertising,
Prestitials,
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| | Email Marketing
| | Newsletter Design,
Deliverability,
Database and List Managers,
| | Website Analytics
| | Heatmapping And Eyetracking,
Conversion Analysis,
A/B Testing,
Multivariate And Taguchi Method,
| | Website Development
| | Usability,
Website Navigation,
Landing Pages,
Google Adsense,
more... | | Emerging Marketing
| | Instant Messaging Marketing,
Viral Marketing,
Blog Marketing,
Press Release Marketing,
more... |
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